Slovenia as a gateway to Europe
Slovenia, a strategic location for business in Central and South-Eastern Europe
As an EU Member State, Slovenia offers strategic advantages for companies looking to penetrate the markets of Central and Eastern Europe. Its geographical location at the crossroads of Austria, Italy, Hungary and Croatia provides easy access to the wider region. According to the Bank of Slovenia, FDI will reach EUR 5.3 billion in 2021, or 19% of GDP. Almost 40% of Slovenian companies have international partners, demonstrating their strong involvement in global markets. Slovenia also stands out for its world-class infrastructure and highly skilled workforce, which encourages further investment. The development of logistics centres and technology parks further facilitates the expansion of business in the region.
Four tips for foreign companies wanting to start a business in Slovenia
Market research: It is important to understand the local market before starting a business. Conduct detailed research to identify consumer needs, competition and specific industry trends.
Legal and regulatory requirements: Learn about all the legal and regulatory requirements for setting up a business in Slovenia. This includes company registration, tax obligations, labour law and other regulations that may differ from those in your home country.
Choosing the legal form of your company: In Slovenia, you have several options for the legal form of your company (e.g. sole proprietorship, limited liability company). Find out which form is best suited to your business goals and scale.
Setting up a local network: Building a local network is key to success. Connect with local entrepreneurs, organisations and associations to get valuable information and support.
Adaptation to the local environment: Adapt your products and services to local needs and culture. Understanding cultural differences and customs can have a significant impact on the success of your business.